A new state of nature is explored in a fashion film and visual project, which considers the lifespans of organic, artificial, and digital materials.
The project responds to the 'Tvastar' bag - a new piece by designer Keshav Anand which takes its name from the ancient Vedic artisan god and lord of the womb. A combination of visuals and digital animations were produced to promote the item, and express it’s intricate tactile qualities and material provenance on screen. Acknowledging the bag’s construction from deadstock leather and commonplace rings recast in silver, the project set out to challenge preconceptions of luxury and perceived value, and imagined a world where a new ecology was formed among waste.
Positioned in an underwater scene of lost ‘bottom-of-the-bag’ objects, the enduring permanence of waste material is called to mind. The fineness of the surrounding microplastic sediment is defined by long-term photodegradation and places the bag in an unknown future era.
Evoking a man-made rockpool in still life, the project is intended to provoke the viewer into rethinking the characteristics of luxury items by revelling in the implications and potential of digital materiality. The frogspawn becomes glass-like, the plastic bag acquires a satin sheen, the ribbon takes on alien tints of gold.